Concept development
The project study started from the side styling. The idea was maintaining the elegant style of Class E, and developing the volumes required. The new design thus tried to conciliate original sobriety and proportions with the new spaces. The result was a harmonious and innovative style. Before developing the rear design, the customer could choose among different proposals for the side profile. The full-scale projection of the new car profile has been very useful as it allowed the customer to visualize the real dimensions and adjust the rear mirror height.