Concept development
The study of frame or ‘skeleton’ of the machine was our starting point for the first sketches (see first two images). The goal: updating the machine look, in both external structure and protections, in order to create the most precious piece of jewelry in Ruchservomotor’s line and strike the international market with a completely new aesthetics. The concept design considered two setting levels: the first entirely conceived in metal carpentry, and the second one, with a more sophisticated design, including thermoformed plastic pieces.