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Agritechnica Hannover 2019

AMV Design and Stara met at the Agritechnica fair in Hannover where the new "Imperador" machines of the Brazilian company have achieved once again the consecration from the public. From our part there was a renewed great excitement in seeing the cabin built, the result of a project started five years ago from which a relationship was born not only professional but also human and emotional. Design culture encapsulates the idea of collective intelligence like nothing else. On the one hand the inimitable character of Italian design, on the other the philosophy of continuous improvement which is an integral part of Stara's DNA. Stara is a company that has a great history behind it, and it's the story of a family that has been able to create a ground for opportunities by continuing to invest in research and development. Four generations that have alternated over the decades with the same unchanging determination, bringing the brand up to the top of both Brazilian and international market. Stara, through AMV Design, made an inclusive choice by embracing the inspirations that only design can give, inspirations that have been intelligently married to the cultural heritage and virtuous identity of the brand. The designer's work is a tailoring and personalization work. Our approach was in fact to optimize spaces and proportions to further enhance the unique personality of the cabin. This cabin, these agricultural machines, have adopted an aesthetic language that makes them immune to the passing of time transforming them into icons of success, objects that leave a mark.